Projects
While we've done hundreds of projects over the last 14 years, here are a couple of case studies to highlight some of the results we've achieved for our clients.
01
Client: Pathways for Tomorrow
Services: Brand Strategy // Brand Design// Printed Collateral // Web Development // Copywriting
A local non-profit that serving the displaced and single parent populations needed a rebrand. The organization wanted a visual that represents their mission: to pave pathways for a better life together with their clients. We chose colors that represented life and vibrancy and a logo that was simplistic, yet easily recognizable, and a corresponding website that was easy to navigate for both clients and donors.
02
Client: All Over the Map
Brand Strategy // Brand Design// Printed Collateral // Social Media // Copywriting
Entrepreneurs Michael and Caitlin decided to take two years to travel the world with their three young children, while creating content for educators. They needed a brand that included the four pillars of their project: compassion, curiosity, courage and creativity.
03
Client: Undisclosed
Services: Paid Advertising Google
Case Study: Optimizing Multi-Service Campaigns for a Health & Wellness Client
Over a nine-month period, we collaborated with a health and wellness client to develop and execute a strategic Google Ads campaign. Our goal was to drive engagement, optimize conversions, and maximize return on investment through multi-service campaigns.
Performance Metrics Overview Year Over Year
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Total Clicks: 5.6K (50.2% increase)
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Total Impressions: 87.9K (-42.6% decrease)
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Click-Through Rate (CTR): 6.4% (161.8% increase)
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Total Conversions: 1.1K (3,513.6% increase)
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Conversion Rate: 19.2%
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Cost per Conversion: $9.33 (-89.5% decrease)
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Total Ad Spend (Cost): $10.12K (278.5% increase)
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Average Cost Per Click (CPC): $1.79 (152.0% increase)
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Monthly Campaign Breakdown
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Performance Max Campaign:
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Clicks: 526
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CTR: 16.38%
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Impressions: 3,211
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Conversion Rate: 30.96%
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Cost: $620.92
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Average CPC: $1.18
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Search Campaign:
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Clicks: 365
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CTR: 5.23%
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Impressions: 6,984
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Conversion Rate: 8.49%
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Cost: $1,029.08
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Average CPC: $2.81
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Revenue Impact & ROI in One Year
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Estimated Lifetime Value (LTV) per client: $1,200
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Total Conversions: 1,100 (assuming each represents a new client)
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Total Revenue Generated: $1,320,000 (1,100 conversions * $1,200 LTV)
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Net Profit: $1,320,000 - $10,120 (ad spend) = $1,309,880
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ROI = 12,945%
Key Insights & Strategic Approach - One Year Overview
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High Engagement: The campaigns generated 5.6K clicks, with a 161.8% increase in CTR, reaching 6.4%—far above typical industry averages for health and wellness ads.
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Cost Efficiency: The cost per conversion decreased by 89.5%, averaging $9.33, demonstrating a highly effective and cost-efficient campaign.
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Conversion Growth: Achieving a 3,513.6% increase in conversions and maintaining a 19.2% conversion rate validated our strategic targeting and optimization efforts.
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Optimization Strategies: Device-specific bid adjustments, targeted messaging, and data-driven optimizations contributed to overall performance improvements across multiple campaigns.